A third of all online sales were made over mobile devices between November 2013 and January 2014, according to the Q4 IMRG Capgemini Quarterly Benchmarking Study*. The figure looks likely to rise. So how can retailers respond to the mobile revolution?
Mobile devices are quickly becoming the first choice for purchasing online, as consumers shift towards the convenience, ease and variety of online transactions. Consider the following to discover why mobile marketing could work for you.