As British retailers try different methods to achieve customer retention, loyalty rewards are named the top method of getting people into stores.
The omnipresent rise of the smartphone and ecommerce means more shoppers are checking prices online while they shop – so-called “showrooming” – meaning smaller and independent retailers face losing sales to low-margin websites.
A third of all online sales were made over mobile devices between November 2013 and January 2014, according to the Q4 IMRG Capgemini Quarterly Benchmarking Study*. The figure looks likely to rise. So how can retailers respond to the mobile revolution?
Peter Ballard discusses a hot topic in retail: "showrooming", the practice of using a shop to browse and research, but buying from a cheaper online store later.