With the continued search towards highly personalised communication, organisations are spending a fortune on innovative, social media promotions, digital advertising and eCRM campaigns. Yet how much of this activity is actually seen by the right people? And how much of it is targeted, relevant and personalised? Yet a simple and free way to dynamically communicate with customers, suppliers, prospects is being ignored by the vast majority of organisations.
Is an email signature legally binding? William Robins explains the types of electronic signature that can be used and how they are viewed by the courts.