Appeal to the head and the heart for a convincing business presentation

In the 4th century BC Aristotle wrote in his book ?Rhetoric that a persuasive speech is supported by three pillars; Ethos – being credible and of good character. Logos – being logical and factual and Pathos – having emotional appeal. Each pillar is important because people are rarely persuaded by just one of them. Incorporate all three and you will greatly enhance the chances of the audience being convinced by what you say.

5 ways to upskill the staff in your SME, keep them loyal, and build good PR for your brand

As a business owner, it’s crucial that you’re able to attract and retain talented members of staff. To do this, you must start by giving them the tools they need to prosper and gain new skills under your leadership. To say that you can help develop your staff and their skillsets is great PR for your brand on a recruitment level. Here are five major ways in which you can upskill the staff in your SME.