Communicating in the workplace is no longer a simple task. Years ago it couldn’t have been easier – if you wanted to talk to someone or get something done, then you would just pick up the phone. There’s now a plethora of tech-based options, but you needn’t be a slave to them.
Eleanor Wright, founder of social media agency, Soello, teams up with her colleagues James and Mary to tell readers about the future of content marketing in the post-coronavirus world.
Daniel Ku, Director of Marketing at PostBeyond gives advice on how to engage with your stakeholders when you can’t meet in person.
Tom Sowler, the founding partner of London based paid search SME, RT Search, gives Real Business a quick introduction to the world of PPC.
Millennials will soon account for a majority of the workforce, but nearly all of them are suffering from burnout and employers risk everything by ignoring it.
For SMEs, it’s time to get strategic about the emotions behind – and evoked by – your social media videos.
Our love affair with traditional social media channels has begun to wane. High-profile news about data misuse, its negative impact on young mental health and the promotion of fake news and fake users mean that the honeymoon period is well and truly over.
Our love affair with traditional social media channels has begun to wane. High-profile news about data misuse, its negative impact on young mental health and the promotion of fake news and fake users mean that the honeymoon period for social media is well and truly over. Both businesses and consumers alike are starting to question what’s really at the core of their relationship with channels like Facebook, Twitter, Instagram, and Snapchat.
Social media ad spend is set to increase by 40% (+£1.3bn) by 2020. In short: it’s a pretty big deal. But against this increasingly competitive, over-communicated tidal wave of messaging, what is the guiding North Star for brands to cut through the noise and resonate online?
Business cards and social media are both about making connections. They are also about looking the part.
With sites like Facebook awash with clickbait and fake news, it’s become increasingly hard for businesses to trust traditional social platforms. Here are nine key trends to be aware of in 2019.
As consumers demand moral and social sensitivity, traditional brands could find themselves in trouble competing with millennial darlings.