Wetherspoon has gone against the grain by shutting down all its social media accounts. While there might be consequences, it raises the question of whether social media is necessary for business.
With so much time, money and effort spent on the daily running of the business, marketing can often be the first thing SME owners forego.
In today’s tough market, you need a solid brand marketing strategy and crisis management process in case anything goes wrong. To assist you, the experts at Romax have listed the biggest and most common mistakes.
It’s hard to remember an event as devastating to the reputation of social media as recent revelations around Facebook and Cambridge Analytica. But, social media shouldn’t be written off as evil just yet, writes Stream Time CEO Trevor Evans.
More than 40 per cent of Brits would allow a brand to put their logo, along with the words “sponsored by”, in the bottom corner of their personal profile photos on social media channels, new research has revealed.
As Richard Blanford increases his use of social media for business he’s learnt the benefits of a controversial post and perils of social engineering.
Christopher Ward co-founder Mike France explains why he doesn’t look at negative reviews as something to hide from in today’s digital age.
Traditional, often family-run, retailers are fighting a battle on two fronts, against bigger competitors and tech-savvy startups. It’s one of the reasons why growing numbers are using digital campaigns to deliver real results, as Martin Harris, head of digital at Tank, explains.
Even if you run a business that isn’t under pressure to perform in the shadow of the likes of Amazon and Google, it’s likely that you’re still up against some big competitors.
The world’s biggest advertising companies are struggling. Falling share prices for giants like WPP, Publicis, Omnicom and Interpublic Group were the story towards the end of 2017.
Social Chain CEO Steven Bartlet talks about his business journey and offers valuable social marketing advice to small businesses.
Social media is here to stay for the foreseeable future. In fact, by 2019 it is estimated there will be around 2.77bn users worldwide. But before proceeding with your social media investment, planning is essential for ensuring that your efforts will be effective right from the start.