While my years of working for Google honed my commercial and strategic mindset, it was my tenure as a ski-cross competitor that arguably contributed the most to running my own business.
Triathlon involves three disciplines – swim, bike and run – which makes it perfect for a multisport programme because everyone can do something, so we’re getting employees to take part in them.
While Joe Sillett’s first business fell just as quickly as it had risen, the serial entrepreneur has lots of confidence in his latest offering – the Funky Iron Company.
The All Blacks are one of the most successful sports franchises in history. They appear to work together seamlessly, something most companies dream of when it comes to staff collaboration. But with practice drills not an option in the office, bosses can instead hope to foster such collaboration through connected planning.
Much of the change surrounding cricket relates to the advent and rise of its shorter Twenty20 (T20) format – and Surrey County Cricket Club is amongst those embracing it.
Companies have long recognised that employing idols and social influencers will bring attention to any brand. Imagine what you could accomplish then with a football team the likes of Manchester City.
Five years ago, Conor McGregor, the Irish UFC champion, was fighting matches that only drew a few hundred people. Now, he flies all over the world to promote matches that draw thousands.
What some people don’t realise is that every football club operates as any business would: building teams, changing culture, working to a budget, driving revenue and fiercely managing talent.
With the average player calling it a day in their mid-30s, a new infographic has showcased how a select group of footballers have forged a second career that could make them more than the beautiful game.
In attempting to become the first true lifestyle brand in cycling, Simon Mottram is taking Rapha around the world and posting record revenues in doing so.
Recent Dragons’ Den success story Active Away tells Real Business why it went on the investor show with a very clear, and unusual, goal in mind.
Formula 1 team McLaren has become part of the Innovation is GREAT government initiative, and will feature the campaign’s branding on its cars at the upcoming US and Mexican Grand Prix races.