For any European-based startup or small business, regardless of industry, the benefits of international expansion are obvious. It opens up new avenues of growth, diversifies revenue streams and provides access to new talent pools.
A mere decade ago, the world was very different. In ten years this world has undergone transformations, particularly by the impact technological change has had on communications, politics and business.
Funny advertising campaigns often seem to be the most memorable. So with the help of Exporta we unveil marketing stunts that garnered wide-spread attraction – even if it was for the wrong reasons.
The latest edition of the Brand Relevance Index has hit the web, but only two British firms are to be seen. So we took a look at how some of the higher ranking businesses achieve relevance.