When someone tells you about a problem, it can be hard not to jump in with suggestions and solutions. But authors Karen Meager and John McLachlan suggest you try these three things first before giving advice as a manager.
When it comes to creating a digital content strategy, there are three types, or stages, to choose from; thought leader, content owner and storyteller.
The other night, I watched a two-hour Apple launch presentation with some colleagues, pizza and beer. You really do need beer to get through these things nowadays.
The commercial value of heritage is well known. It is a source of differentiation. It engenders loyalty, even love sometimes. It attracts consumers, both at home and overseas. But what about the brand narrative?
At the beginning of July, an Airbnb host cancelled a booking made by a guest, telling her: “One word says it all. Asian.” The platform’s response, Siegel+Gale associate strategist Toby Marks unveiled to Real Business, is one to be praised.
Playing the right role impacts the bottom line in business, so it’s important that you get into character before delivering your boardroom performance.
At the age of 24, Leon Emirali was appointed to the executive board of a top 120 PR agency and had a six-figure income through salary and asset growth. Less than 12 months later, he packed in the luxury to co-found a media agency from scratch.
In our digital world, “storytelling” has become a marketing buzzword, but many marketers, business leaders and brands have failed to grasp what it means to tell a compelling story and the power it can summon.
Have you heard the quote, “the best brands are built on great stories”? If not, it bears repeating because it’s a true and valuable lesson for businesses.
Executive and former singer Kendal Jolly claimed Disney's mission has remained the same throughout its history – to make magic. One of the most crucial business tools employed, he said, was storytelling.