"Never let a good crisis go to waste" has been attributed to Winston Churchill in reference to the conditions post the Second World War that allowed for the formation of the United Nations. There is some doubt as to whether he actually used those words but it certainly sounds like something he would say. It of course refers to the peculiar environment that surrounds people in the midst of a crisis where somehow all paradigms seem up for debate and rules are to be questioned.
In our increasingly eco-conscious world, consumers expect brands to be dedicated to charitable initiatives, environmental sustainability, and workers’ rights; as opposed to purely chasing profits.
While driving sales in a market ostensibly fuelled by high demand might seem easy, it can be anything but. High demand naturally gives rise to high supply – with a flood of providers coming into the space – meaning that differentiation of offering and a compelling customer journey are vital if you want to sustain consistent, quality sales.
PR is not simply about sound bites, column inches, tweets, posts, and shares – it’s about delivering the business plan. So far, many businesses seek PR advice but fail to take it seriously, and as such, only shallow project implementations are delivered with limited success. It’s about time that businesses revise their approach and attitude towards PR agencies, here’s how they can aid your business in ways you didn’t think were possible.
The business sector has been hit by some massive changes in recent years, (cue tech innovation and globalisation). However, there are challenges that board level leaders face that remain the same as they were thirty years ago. I give you tips to navigate both traditional and new challenges that senior staff face in business life. Start by using the acronym VUCA. I’ll break it down for you.
Slowly but surely we are lumbering towards Brexit. Whatever the outcome, you as a business owner and team leader have to deal with the reverberations. From my background playing professional cricket, and through my current career in performance consultancy, I know a lot about the importance of a good mindset and managing self-discipline in tricky situations. Here are my four mindset hacks that you can apply to your business when dealing with Brexit.
Superdry founder Julian Dunkerton is waiting on the outcome of a shareholder meeting to see if he can come back as a director. The board is urging shareholders to vote against his reappointment, and considering that his last year of power at Superdry coincided with poor sales, are they right to do so? It also begs the question, when is the right time for a founder to step away from a company, and what can other entrepreneurs do to ensure they know when that right time is?
A successful digital transformation project requires more than just technology. Employee-driven change is what gets results, meaning culture is key.
Five by Five’s George Roberts discusses how 2018 was the year taboo died, and how businesses can use controversial tactics to further themselves in 2019.
Makerble CEO Matt Kepple talks strategy and planning ahead when it comes to preparing a killer business plan.
Family lawyer and matrimonial consultant Sheela Mackintosh-Stewart shares her advice on how to ensure business survival in the event of a marriage breakdown.
Budget conscious SMEs are often forced to take their market research in-house, national market research experts Explain Market Research are here to tell you what mistakes to avoid when you’re doing it.