The world of business is moving from that of jobs, of tasks performed for money, to the world where what we do, and how we do it, is valued by the contribution made and the manner of its making.
While the giants of venture capital and major investors in the technology sector have long since embraced Twitter as a vital communication tool, the wider private equity industry has been slow to follow. But signs are now emerging of greater engagement with Twitter by private equity bosses, lawyers, capital investors and consultants as a way of demonstrating thought leadership and industry presence.
On April 13, Game of Thrones will be returning to UK screens with the highly anticipated fifth season of the series. If you’re anything like us you’ll be eager to return to the world Westeros.
It might seem like the right thing to do, but blowing one’s own trumpet really hard can often lead to disenfranchised customers and disinterested prospects. After all, it’s not about you is it?
It’s one of the most over-used and misunderstood terms in the PR and marketing handbook – so much so that it’s almost a cliché. Thought leadership. A term that we all think we understand, try to execute, but which rarely achieves lift-off.
Laurie Young outlines how thought leadership can help you connect with consumers and other businesses in your market.
From expos to conferences, if you want to make your brand a familiar name, then you need to get out there and tell people about it.