Two of the world's biggest tobacco companies have challenged the legality of the UK government's plain packaging regulations, and have filed what has been dubbed as "the biggest corporate damages claim in legal history" against the government.
High tax rates, government regulation and growing awareness of the health impacts of smoking have all led to the declining popularity of tobacco products. This likely means that tobacco brands will start trying to find more innovative ways of competing.
The tobacco industry has claimed that the sector would be due billions of pounds in compensation if standardised packaging were to proceed in the UK. With the MPs set to vote on regulation today, a Legal Opinion has been published "to determine the validity of a national scheme standardising tobacco products.”