Lego may be designed for children, but even adults can?t resist playing with the yellow figures. How does a company achieve such irresistible engagement though? The toy brand?s senior omnichannel manager, Leif Bode Nielsen, discussed the building blocks of Lego?s physical and digital retail elements.
Toy designer Gillian Logan pitched her Skinny Sketcher drawing kit idea at the Inventors Workshop in 2014, and has since achieved success with the product. But having made a number of mistakes to get there, she’s outlined 12 errors frequently made by product design startups, and how steer clear of them.
Hasbro came under fire in January upon launch of its Star Wars Monopoly set for excluding new female heroine Rey, who joined the sci-fi franchise in new film The Force Awakens. Not wanting to follow in the footsteps of its rival, Mattel has expanded its Barbie Fashionistas line to include three new body types and a variety of appearances.
The Value Creation conference from Real Business is in full swing, and Trunki CEO Rob Law has explained the growing pains he faced when scaling his hugely successful luggage-cum-toy company.
Founded in 2006 by entrepreneur Richard North, as well as scientists Kenny McAndrew and Graeme Taylor, Wow! Stuff has been dubbed as "the Dyson of the toy world". Real Business found out how innovation bought the business back from a loss topping £4m.
Model train maker Hornby achieved a five per cent year-on-year sales growth in Q3, while sales in its native UK rose by seven per cent.
