Tesco is at it again: The battle for a trademark

Tesco is back on the trademark war path and instead of sticking to its guns (the registered 'Tesco Clubcard' trademark started in 1995), it's making a last-ditch effort to register the word 'Clubcard'.

Everything you need to know about trademarking

Every company, large or small, has a brand or product name which is relied upon by members of the public to repeat their experience. It is often said that the brand is one of the most important assets to a business and yet it is surprising how many have failed to register their brand as a trademark.