Tesco is back on the trademark war path and instead of sticking to its guns (the registered 'Tesco Clubcard' trademark started in 1995), it's making a last-ditch effort to register the word 'Clubcard'.
Every company, large or small, has a brand or product name which is relied upon by members of the public to repeat their experience. It is often said that the brand is one of the most important assets to a business and yet it is surprising how many have failed to register their brand as a trademark.
Rovio Entertainment, the maker of popular game Angry Birds, has opposed Kimanis Food Industries' application to protect its Angry Bite trademark, claiming that it was too similar to the Angry Birds characters and branding.
The Chinese market presents incredible opportunities, but make sure you know how to deal with IPR issues or you could get stung