It’s hard to remember an event as devastating to the reputation of social media as recent revelations around Facebook and Cambridge Analytica. But, social media shouldn’t be written off as evil just yet, writes Stream Time CEO Trevor Evans.
Following news that reality TV star Kylie Jenner wiped $1.3bn off the value of Snap’s share price, we look at some other instances of digital disturbance.
An employee is leaving the business. You reach their final day without mishap. Then they pull a prank. What do you do? Should you let the prankster go quietly? Do you owe any duty of care to their future employer? How do you manage other potentially affected staff?
It came to light on Friday 3 November that Donald Trump’s Twitter account had been deleted. This was no technical error – an employee went “rogue”. So what can you do if this happens at your firm?
In surveying a group of business leaders, it was found that 46 per cent do not see the use of Twitter any more – the main criticism being that there is a “lack of useful engagement” on the platform.
A mere decade ago, the world was very different. In ten years this world has undergone transformations, particularly by the impact technological change has had on communications, politics and business.
While Twitter’s 280-character limit trial was intended to help people “express themselves” – the result of findings from its own research – companies have already started experimenting with it.
A good content strategy will allow you to partake in real-time marketing – the ability to deliver on-brand messages even when, as Oreo demonstrated at the Super Bowl, the lights go out.
Having stepped back from the social media platform he started, Twitter founder Jack Dorsey has expanded the operations of his payments company Square by opening in the capital.
Timothy Armoo has a world domination mission for his Snapchat-based advertising business Fanbytes, which the 21-year-old serial entrepreneur and computer scientist will achieve by fending off the competition – “old people”.
From Facebook’s launch of enterprise chatbots on its Messenger app, to Google and Amazon introducing virtual assistants into the home, 2016 has given rise to the battle of the bots.
Launched just over three years ago, the news of Twitter-owned Vine closing down has shocked many, and the loss of the six-second video app should be a moment of clarity for every business leader.
