Two black men were arrested at a Starbucks in Philadelphia for reasons no one can explain. They were allegedly waiting inside the store to meet someone before the police took them away. After footage of the ordeal came to the surface, Starbucks took quick action.
Real Business asked PRs to unveil what they thought were the biggest PR disasters. We came away with a list spanning Asda, United Airlines and even the Queen.
With Google becoming the latest business falling victim to a dirty laundry airing, Real Business looks at other leaked memos that proved similarly damaging.
When it comes to fixing reputational damage, two sectors are working overtime and it’s all because of lack-lustre customer service.