Domino’s is facing backlash against its non-inclusive website. Sigma’s Hilary Stephenson shares top tips on managing user experience for customers with ranging abilities so SMEs can lead the charge where larger organisations may fall short.
Tech giant Google’s multi-billion fine from the European Commission for monopolising the internet could dramatically improve the user experience of businesses – and spark innovation.
Ever since the invention of the pinball machine, gaming has relied on developments in technology to take the sector up to the next level.
The world’s biggest advertising companies are struggling. Falling share prices for giants like WPP, Publicis, Omnicom and Interpublic Group were the story towards the end of 2017.
Using a mere price-point to differentiate airlines will no longer cut it in the search for passenger growth and profitability. It’s time to focus on offering customers a great experience.
An updated Google algorithm, dubbed Freddie Krueger in response to its nightmarish nature, has continued the search engine’s conquest to penalise revenue before experience.
Online travel business Expedia has opened a Usability Lab in London to tackle customer frustration and get a thorough grasp of consumer behaviour across its numerous apps and websites.
As an entrepreneur you need a mobile app that is better designed, better built and better delivered than every other app available. From the first mobile app in 2008 to the millions available today, what we browse in app stores and download to our devices are results of years of development by other app entrepreneurs, who continue to define and refine their unique selling propositions (USPs).
Have you ever thought about the medium of video when it comes to your business? Well, if you haven't, there’s no better time than the present. Whether it's business-to-business (B2B) or business-to-consumer (B2C), there are many ways that you can use video to your advantage – here are a few.
Transactional emails are a great way to ensure that all consumer touch points not only share important messaging, but also strengthen the perception of your brand and company.
In today’s technology-driven world, the task of keeping customers happy is a constantly moving target. Therefore, keeping pace with the changing expectations that customers have of their online user experience (UX), has never been more important.
It’s absolutely critical that a company's website functions well and engages with users to provide an enjoyable user experience. To gain insight as to how startup companies have managed to convert online visitors to paying consumers, we have spoken to various successful business owners who have first-hand experience in this.