Businesses want to increase their profits where possible, and will often look to offer discounts to attract customers. However, reducing costs is almost always a bad idea.
There’s a lot of bad PRs out there. But there’s also a lot of bad clients. Get me in the paper is not an adequate PR brief. Here’s five tips for wringing the best value out of your PR.
Ever since the recession hit we've been told that people are flocking to the likes of Aldi and Poundland, because customers are prepared to compromise standards to save a few pounds. They may be, but not for that reason.