Social commerce given new push in the UK as shoppable video hits social media
Social commerce has been given a new push in the UK, with shoppable video service Smartzer taking its tech to social media.
Developing your customer interaction with video
The rapid evolution of digital marketing over the past decade has transformed customer interaction when it comes to the brands and products they follow.
Lights, camera, action: Your business needs online episodic video content
Video is a must-have for marketing content as it’s easy to engage with, retains visitors and benefits your site’s SEO. However, one video on the homepage does not make a video content plan.
Bringing business marketing efforts to life with video content
Have you ever thought about the medium of video when it comes to your business? Well, if you haven't, there’s no better time than the present. Whether it's business-to-business (B2B) or business-to-consumer (B2C), there are many ways that you can use video to your advantage – here are a few.
The Google guide to growing your small business with video
We hear from Shane Nolan, director of SMB UK & Ireland at Google, who shares his top tips for raising your brand profile with video as people globally watch over 300m hours of video each day on YouTube alone.
How Instagram enabled small UK businesses to recruit, grow sales and boost brands
Facebook and Twitter are generally considered the go-to social networks for most businesses, but Real Business attended a special Instagram SME event and heard from small British companies about how the mobile app was adopted for business growth.
Marketing firm MediaCom to track consumer emotions with UK tech startup Realeyes
UK tech startup Realeyes has secured a global partnership with marketing giant MediaCom in a deal that will use its “emotion measurement technology” to understand how consumers feel about campaigns based on facial reactions.
Following Twitter’s SME push, Facebook-owned Instagram backs small firms with ad support
Instagram, the social network for photography lovers, has followed in the footsteps of Facebook and Twitter to welcome the business of small firms with open arms by introducing self-service advertising support to over 30 countries.
“Make content organic and not overproduced,” says YouTube co-founder Chad Hurley
For businesses looking to engage with social media platforms such as YouTube, the company’s co-founder and former CEO Chad Hurley has suggested shunning slick corporate adverts, tutorials or product demonstrations by making sure its not overproduced.
