Social commerce has been given a new push in the UK, with shoppable video service Smartzer taking its tech to social media.
The rapid evolution of digital marketing over the past decade has transformed customer interaction when it comes to the brands and products they follow.
There’s no denying that YouTube success for brands and individuals has played a pivotal role in the growth and take-up of social media throughout the world.
Video is a must-have for marketing content as it’s easy to engage with, retains visitors and benefits your site’s SEO. However, one video on the homepage does not make a video content plan.
Have you ever thought about the medium of video when it comes to your business? Well, if you haven't, there’s no better time than the present. Whether it's business-to-business (B2B) or business-to-consumer (B2C), there are many ways that you can use video to your advantage – here are a few.
We hear from Shane Nolan, director of SMB UK & Ireland at Google, who shares his top tips for raising your brand profile with video as people globally watch over 300m hours of video each day on YouTube alone.
Facebook and Twitter are generally considered the go-to social networks for most businesses, but Real Business attended a special Instagram SME event and heard from small British companies about how the mobile app was adopted for business growth.
UK tech startup Realeyes has secured a global partnership with marketing giant MediaCom in a deal that will use its “emotion measurement technology” to understand how consumers feel about campaigns based on facial reactions.
According to Cisco, video will account for 69 per cent of all consumer internet traffic by 2017. As 2016 fast approaches, time is running out for businesses to harness the medium of video to connect with their audiences online.
Instagram, the social network for photography lovers, has followed in the footsteps of Facebook and Twitter to welcome the business of small firms with open arms by introducing self-service advertising support to over 30 countries.
For businesses looking to engage with social media platforms such as YouTube, the company’s co-founder and former CEO Chad Hurley has suggested shunning slick corporate adverts, tutorials or product demonstrations by making sure its not overproduced.
We have approached some of the top UK content marketing agencies to get insights from the people who are currently creating amazing video content on how powerful the channel can be for businesses.