There is no clear definition of what viral really means. One YouTube personality said five million views of a video in a three to seven day period are needed; others may feel the bar is much lower than that.
Business video is used for so many things in a modern workplace that it can be disastrous if your company doesn’t have the video capability to support streaming.
There’s no denying that YouTube success for brands and individuals has played a pivotal role in the growth and take-up of social media throughout the world.
In an increasingly digital world, it is becoming harder and harder for technology companies to stand out from the crowd. However, businesses like Unruly and Easel TV are shining examples of businesses setting a trend.
In our digital world, “storytelling” has become a marketing buzzword, but many marketers, business leaders and brands have failed to grasp what it means to tell a compelling story and the power it can summon.
Unsuspecting travellers at Heathrow's Terminal 5 were in for quite a surprise this week, as pilots and cabin crew members from British Airways took part in a Strictly Come Dancing-inspired flash mob at the airport – and we've got the video right here.
Publicity is the spearhead of any business plan and it’s essential to be visible amongst a sea of competitors. As such, it's sometimes worth going the extra mile to make sure you are noticed.
Cause marketing in itself is not new, but the heightened awareness and response of the always connected and informed millennial consumer is creating a more sustainable and CSR-conscious world, which is what is creating larger and untapped opportunities.
After demonstrating success in helping the likes of Evian, T-Mobile and Adidas create and distribute viral videos, London-based Unruly has been acquired by News Corp in a deal worth £114m.
The owner of a London bakery took to Facebook after getting inundated with order requests when a creative cake it shared caught the attention of the internet.
It's likely that at some point in your career, you've dreamt about the day you could tell your boss to shove it. As such, we've rounded up ten of the most controversial resignations of recent years, some of which were particularly bright – while others were destined to backfire.
Both BuzzFeed and Snapchat announced plans for IPOs, following discussion about the companies' futures.