Volkswagen has announced its plan to produce mostly zero-emission cars. Whilst this all sounds great for the environment, it also means that many jobs will be lost as electric models don’t require as much ‘effort’ to build. If this is the case, and other major brands follow Volkswagen’s example, (which seems likely), what will happen to this section of the employment economy?
Is any brand beyond saving” Not if you take the Volkswagen example. The car producer shook off its Nazi associations by atoning for its dark past and re-building the brand from the ground up via name changes and product acquisitions.
Ice cream chain Ben & Jerry’s won’t serve two scoops of the same flavour in Australia until same-sex marriage is made legal. Creative moves such as this has garnered the company a fabulous reputation for doing good.
Future law firms will need to put purpose before profit, offer a distinctive service and build a culture to sustain that distinctiveness.
New research has revealed that one-in-five British consumers boycott brands on the back of what is perceived to be a scandal or negative press.