Clearly, responsible businesses operating around the world face challenges. Yet, it is important for established businesses to continue operating even in countries torn apart by conflict and political instability, opening employment opportunities and offering hope of normality for people.
A retired Special Air Services officer has secured a position as a brand adviser to the likes of Ben Sherman, having realised the similarities between war and marketing.
Silly putty, margarine and instant coffee. It might be strange to believe, but we have some of the world's largest military forces to thank for them! Throughout history, military strategists have called for products to be made, even if they hadn't been used until years later, which have trickled down to consumer use. Here's ten products/services you may not have known were created because of a war.
Ignacio Gonzalez-Posada, author of How to Win a War, shares some lessons business leaders can take away from WW2.