Everywhere we look, we are being told we need a new website campaign, digital marketing, to be at the top of Google. If you don’t, your world will crumble.
It should be no surprise that the internet is e first port of call for most consumers searching for products and services, so fast websites are a must.
It may seem like the festival season has just finished, but tickets for Glastonbury 2017 have already been on sale and sold out within an hour of release. But it’s a shame a website traffic jam left many customers with a bitter taste in their mouths.
Following the collapse of BHS this summer, the long-standing British retail business embarked on a digital-only comeback in September as BHS.com, so here’s an assessment of the relaunched website from a design and user experience point of view.
Startups face a number of growing pains while finding their footing – from marketing, to working with investors, to the other various things they may overlook when first setting up their businesses. And it’s that marketing function that’s key for achieving scale.
Some 93 per cent of online experiences begin with a search engine, while Google alone carries out more than 3.5bn searches daily. With that in mind, just how good is the search engine optimisation (SEO) for your firm’s website? If you’re unsure, it’s time to get up to speed.
Setting up a website and getting it running for your business is the easy part, working out what pages to include on your website and what to write on them is the tricky part. And even if you have already got a site, are you sure it includes everything it should?
For small, medium and early stage-businesses brand loyalty is a highly valued commodity – it takes time to earn but can be lost very quickly. Whilst large, established brands can afford the occasional blip in customer service, smaller brands are more exposed and have little room for error.
For any organisation looking to set up a new online business or expand an existing one, there are a host of challenges to overcome – failure to tackle these factors can result in companies looking unprofessional and falling foul of consumer protection law.
Designing a logo is just the first step in launching or rebranding a business. From our experience in running an international design marketplace over the past 12 months, here are our thoughts and predictions about the key SMEs trends that will dominate 2016.
With a client roster being one of the most important validation points for any business looking to attract new custom, we ask the founder of Bozboz whether his star-named customers have been a boost.
It’s a phrase that is normally associated with bad media headlines and political controversy, but for former graphic designer Chris Holbrook, “Post Code Lottery” has been very good news.