It may seem like the festival season has just finished, but tickets for Glastonbury 2017 have already been on sale and sold out within an hour of release. But it’s a shame a website traffic jam left many customers with a bitter taste in their mouths.
Women’s fashion site Missguided crashed on 14 March – a result of a 50 per cent off sale sending customers wild. However, with transactions unavailable, shoppers were left frustrated and the company’s banter-based updates did little to placate customers.
There is plenty of information out there regarding search engine optimisation (SEO), but is all of it true? Not quiet. As such, we’ve debunked five key “facts” that are actually myths.
SEO should be a cornerstone of any company’s online business strategy, especially as three-quarters of online browsers find what they’re looking for on the first page of search results, and don’t bother scrolling any further.
Noticed that your website has experienced a surge in popularity to the point that it's ready to have a meltdown? Using the bustling event industry as a guideline, here's how to manage the increased interest when your web traffic finds itself experiencing an online rush hour.
Deborah Watson, founder of Lexi Media, explains why businesses need to spend time and energy on engaging with clients on social media platforms.