What does the game World of Warcraft (WoW) and social platform Facebook have in common, apart from being online? They can be completely addictive.
Are your website hits increasing month on month? Did your Google AdWords campaign bring more traffic than ever before? Are your sales increasing? No! Then you need the A-C of boosting your conversion rates.
A typical major website manages more than 70 digital marketing vendors every day – from video players to ad servers, recommendation engines, and social media widgets. But the scary part? The website operations director is typically only aware of a fraction of them.
With just two months to go until Christmas, what do you need to do to prepare your online business for the rush?
Emmanuel Garcin, Chief Operating Officer at open source CMS provider Jahia, discusses how businesses can ensure their new website launch goes to plan.
Despite the ongoing push for refined digital strategies, almost 48 per cent of businesses say they don't use their website to find new customers, according to a report from Virgin Media Business.
The Consumer Contracts (Information, Cancellation and Additional Charges) regulations 2013, which came into force 13 June 2014, applies to anyone selling goods, services or digital content to consumers online.
The Lloyds Bank UK Business Digital Index 2014 has found that only half of UK small businesses have a website, with the majority of these only providing basic functionality.
Although 79 per cent of SMEs say their website is critical to business success, only 28 per cent are happy with their company’s Google rankings.
Rudi Hoppe, CTO of content marketing agency, Southerly, talks through some of the ways that not having a mobile optimised website could be costing you dear.
The industry is changing to such a level that an e-commerce website no older than four years can be thought of as ‘past it’ if we consider the degree to which it meets the needs of the modern customer and distinguishes a brand from its competitors.
The many messages about the Internet providing businesses with a real opportunity to broaden markets, gain an advantage over competitors, encourage customer loyalty and increase visibility have been rolled out again and again over the past few years. Why then do surveys continue to point to a lack of uptake from SMEs in the UK?