At the time of launch in March last year, Facebook had two million advertisers, which has now increased to three million, while the social network now boasts over 60m pages.Given that growth, Blueprint has been revamped to cater to global needs of small businesses, large marketing agencies and students alike. “In the quickly evolving world of digital marketing, it can be hard to stay on top of all the tools and opportunities offered by the Facebook family of products and services. We created Blueprint to help advertisers get the most out of our powerful marketing platforms,” the company said. “With over one million course enrollments, Blueprint has helped marketing professionals and people from businesses of all sizes succeed through Blueprint eLearning modules and from the hands-on training at Blueprint live.
And we’re continuing to expand.” That expansion will include Blueprint Certification – a programme created to recognise “advanced-level proficiency in Facebook’s family of products and services”. This will include lessons on advertising with Instagram on Facebook Messenger. Elsewhere, the Miami Ad School has been signed as a pilot Blueprint partner and will integrate the programme’s coursework into the curriculum. The tie-up will provide guidance to Facebook on how it will work with other educational institutions going forward.
Read more on Facebook’s business developments:
- WhatsApp updates terms to reflect new business communication focus
- Instagram meets needs of 200,000 advertisers with business profiles and new tools
- Facebook: Women have power to create £10.1bn for UK economy by 2020
In an exclusive interview with Real Business, Facebook’s Benji Shomair, director of Pages, revealed how use of the platform by businesses has grown.
Share this story