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How To Take Risks In Business

take risks

Taking risks in business requires careful assessment of possible opportunities, weighing up the pros and cons and making an informed decision on whether to proceed or not. To take risks effectively you should;

  • Research and gather data to make informed decisions
  • Test risky ideas on a small scale before fully committing lots of time and resources
  • Have a contingency plan
  • Be prepared to learn from failures and adapt
  • Trust your instincts but but confident in your abilities
  • Take advice from experts in your field and business mentors
  • Assess your risk-taking strategies and adjust them as needed.

Leading business owners around the globe will often say they earned their success via some risk-taking but that erratic and uncalculated behaviour can yield unwanted results. Read on to learn how to take calculated risks in business that can lea to positive results.

What Is Meant By Risk Taking In Business?

Risk-taking in business is about making choices and taking actions that will either benefit or harm your business. The harm can cause financial or reputational damage.

Taking a chance and taking a risk in business are two totally different concepts. When you take risks, you need to take the step carefully, including careful planning and strategic thinking to decide if the risk is worth taking. Taking a chance on the other hand involves sizing opportunities without extensive planning or analysis relying on intuition and quick decision making.

Businesses usually incorporate calculated risk-taking into their growth strategy but make use of chances that present themself along the way.

8 Steps To Effective Risk Taking

If you develop the skills to effectively assess and take risks, you will be well set to confidently move your business forward with effective risk taking strategies and know when to back off and reassess a risky decision at a later date.

Here are the eight most important steps you need to follow if you want to take practical risks in the world of business.

1. Think It Through

Risk-taking in business doesn’t mean taking uncalculated steps. The best thing you can do is weigh up the pros and cons of taking the risks. What will the risk give you if things work? What will your losses be if the loss backfires? Answering these questions and comparing them will be of great help in deciding whether to take risks.

2. Know What You’re Willing To Lose

Taking uncalculated risks might cause substantial losses in business. Before taking a risk, understand exactly what you can afford to lose. If the loss is something you can afford, it is worth stepping back and rethinking your decision.

3. Seek Advice

Taking risks can feel daunting, so you may feel confused at times. Seeking advice from experts and business owners who have successfully taken risks can guide you through the process. Weighing up the risks, and explaining how they overcame their fear and took the plunge will give you insights into risk-taking.

4. Accept The Potential For Loss

When we talk about taking risks, we should also think of the potential for loss. After weighing the pros and cons, and deciding to take the risk, you should accept the potential for loss and overcome your fear of failure. Accepting loss as part of taking risks will ease your anxiety and allow you to focus on potential success that will result from taking this risk.

5. Put Mitigations In Place

Careful planning for risk-taking is essential to minimise losses. Forgetting your fear and taking the risk does not mean that you should ignore the loss. Your plans should include measures that will limit potential loss if your risk goes the other way, in order to reduce negative impacts on your business. Being in control will reduce your anxiety about taking the risk.

6. Set SMART Goals

Setting realistic goals while planning to take risks is also important. Risk-taking can take place in small stages, so that you take incremental risks along the way. If you decide to back out when things go wrong or the risk becomes too much, you will do at any stage with minimal loss. If you set SMART goals that are Specific, Measurable, Achievable, Relevant and Time-bound, there is a better chance to control your loss.

7. Take Control

Now that you have calculated your risk and put measures to mitigate and reduce potential loss, you are ready to take the plunge. Having confidence in yourself and your plans will eventually allow you to take the risk confidently.

8. Evaluate Your Process

After taking the risk, you will have one of two expected results. You might either be successful or your risk might not pay off. Reflecting on the process to understand what went well and what didn’t work will be a good lesson to learn from. Learning from your mistakes will improve the process of risk-taking in future attempts. Consequently, your chances of success will increase, and your experience in risk-taking will improve.

Why Is Taking Risks Important In A Business?

Taking risks in business can be tough, especially if you’re a new business where capital is scarce and every decision feels risky. When you can objectively weigh up the pros and cons of the risks, it can help to make the decision easier to make.

Ultimately thought, taking calculated risks is needed for businesses to grow, innovate and stay competitive in a changing marketplace.

Here are some reasons why you may want to get out of your comfort zone and take some risks in business;

1. Innovation Comes With Risk

We all want our businesses to be ahead of others, but willingness to succeed is not enough. Innovation is a key factor in successful industries and being innovative means taking new ideas and concepts. When trying something new, you will either fail, or succeed and become an innovative leader in your industry. Your success will surely depend on weighing up the risks and deciding if taking the chance is worth it.

2. Secure A Competitive Advantage

Staying in your comfort zone might look like a tempting idea to protect the business and prevent losses, but avoiding risks is not always the key to protecting your business. Being bold enough to take risks will add a competitive advantage as you experiment with fresh ideas and innovations to the market.

3. A Learning Opportunity

You never stop learning in business, and an essential part of this learning happens mostly by taking risks. Risks do of course carry the chance of failure, but if you learn from your mistakes, you will give yourself the chance to grow and develop again in the future.

What happens when taking a risk fails to achieve the desired results? You can use it as a learning opportunity that helps you develop better business strategies that will keep you moving forward.

4. You’ll Never Know If You Never Try

How will you know whether risks are worth trying if you do not take them? Although no one can guarantee that these risks will pay off, choosing to stay in your comfort zone will never let you know how things would have turned out.

Sometimes you feel stuck in the same place, and risks seem to be the only way out. So stepping forward and taking the risk is better than wondering “What if.”

5. Risk Is The Cost Of Opportunity

Risk is the cost of opportunity in business. In other words, risks and opportunities in business go hand in hand. Therefore, you should consider the element of risk that comes with any new opportunity and decide whether you will take the risk by weighing up that risk against the potential chances of success. Without taking risks, you might lose your place In a rapidly changing market where trends are constantly shifting.

Types Of Risk

There are different types of risks in business and being able to understand and identify the different types of risks that you may face as a business owner can help you to navigate them.

Competitive Risk

You will always find competitors in any industry you work in. Businesses similar to yours offer similar products and services. Competitive risk is posed by those who compete with you to meet the same consumer needs your company offers.

Compliance Risk

A compliance risk happens when a process or policy may be breached. GDPR breaches, health and safety risks, environmental concerns and ethical issues are examples of compliance risks that could result in financial or reputational damage.

Financial Risk

Financial risks involve the possibility of losing money. When a company decides to launch a new product before carefully studying the market and its demands, the result would be financial loss. A company might also decide to take a loan, but failing to afford repayments puts the company at risk of default.

Human Risk

People who work within the company as employees or outside as external contractors, as well as the end consumers are all involved in human risks. Any risk that leads to employee dissatisfaction, or brings conflict and causes performance issues is a human risk.

Legal Risk

Any step you take in business that could lead to legal issues is considered a legal risk. Legal risks will lead to problems in complying with regulations and legislation, incurring penalties or affecting the reputation of the business. A company that is not able to fulfil its contractual obligations will be involved in legal risks.

Operational Risk

Any risk that impacts the way a company operates is known as an operational risk. For example, the outbreak of an illness where several employees are infected will prevent the company from operating normally. Therefore, operational risk may reduce the ability of a business to function properly.

Physical Risk

Physical risks can affect your physical properties and assets such as buildings and equipment. For example, if you decide to invest in a location that is known for occurrence of natural disasters, your property may be damaged, and your ability to function properly will be hindered.

Reputational Risk

One of the most serious risks is reputational risks. Business owners work hard to build their good reputation so that their customer base grows wider. When they make decisions that might impact their reputation, they are taking reputational risks. A reputation that takes years to be built can be destroyed with one wrong step, and you will lose the trust of stakeholders. So, reputational risks should be avoided at all costs.

Security Risk

Security risks are common these days, especially that all companies exist in the digital space. Cybersecurity attacks done by hackers to sabotage or gain access to the internal networks of companies are real security threats. But that does not mean that physical security is not important. Both security and physical risks should also be avoided.

Strategic Risk

Businesses can be vulnerable to strategic risk, where an internal or external factor gets in the way of a company, preventing it from achieving its strategic goals. For example, when a company plans to develop and launch a product, any change in the industry trends will force the company to change its strategic direction.

In Summary

Taking risks in business is an essential part of business growth and success. Whilst it can be tempting to stay in your comfort zone, doing so means that you will likely miss out on opportunities that could really pay off.

Risk-taking can be beneficial in helping businesses to find new opportunities for growth and development providing that risks are taken in a careful and structured way. Being able to embrace calculated risk across areas such as competitive landscapes, compliance, human, legal, operational and physical areas of the business, can unlock the potential for business growth.



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