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TALA Raises £4.2m in Funding to Champion Sustainability

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Grace Beverley might be one of the biggest social media influencer success stories as her fitness fashion brand TALA has taken the activewear market by storm.

With her latest announcement, she champions what young consumers are looking for in their clothing: sustainability and affordability.

TALA has successfully raised £4.2 million of investments to expand and grow their business into one that promotes and provides sustainable activewear at prices that average customers can afford. Disruptive online brands like TALA and GymShark have massively changed the activewear industry, achieving fantastic success during the pandemic through their e-commerce platforms.

Brands that promote sustainability, high-quality, and inclusive size ranges are becoming more and more popular with the millennial and Gen Z market as they look to spend their money with companies who match their own personal values. However, many consumers find it hard to step away from fast fashion entirely become sustainability usually comes with unsustainable price tags, making ethical clothing much more of an investment for people than it should be.

“I founded TALA in 2019 because, after moving away from fast fashion in my everyday clothing and finding a host of more sustainable options to move to, it became clear that the activewear industry – although booming – was completely underserved when it came to sustainability.”

“The work that had been done in sustainable activewear, whilst incredible, seems only to exist with eye-watering price tags, which again can’t be a true alternative. We believe that it’s incredibly important for all of us to cut down on our consumption as a whole, but in a booming industry, there must be a better solution when people do choose to shop activewear,” wrote Beverley, in her online announcement of the secured funding.

The news of the investment being dedicated to finding sustainable solutions for activewear showcases how sustainability is not only becoming fashionable, but also profitable.

If you are interested in reading more about sustainability taking over the fashion industry, check out our interview with entrepreneur and design, Jessica Kruger, about her new sustainable brand, LUXTRA here. 

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