The US company revealed the terms that leave the average Joe more than a little confused. The study was conducted as research into the technology-related knowledge of consumers, given that ‘technology coupons’ has been amongst the top searched-for terms on-site for the past 12 months consecutively.The study presented respondents with a list of technology related terms, as well as non-technology related terms; and asked them to select from a choice of three possible definitions what best defined the word they had been shown. According to the study, over three quarters can’t correctly identify what ‘SEO’ is, while one in eight thought ‘USB’ was an acronym for a country in Europe. A shocking 42 per cent also thought that a motherboard was correctly defined as ‘the deck of a cruise ship,’ while two per cent incorrectly identified a ‘tablet computer’ as a computer that reminds people about tablet medication and when to take it. Some of the most commonly misinterpreted technology terms , in no particular order, were as follows:
- MP3 – Star Wars Robot (23 per cent);
- Blu-Ray – Marine animal (18 per cent);
- Software – Comfortable clothing (15 per cent);
- USB – Acronym for country in Europe (12 per cent); and
- HTML – Sexually- transmitted disease (11 per cent).
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