The battle for winner of the 2017 Christmas adverts is well underway, with November marking the arrival of big brands and retailers releasing festive footage to get shoppers into the spirit of things. In 2014, John Lewis came out as number one with its ?Monty the Penguin? spot, while Harvey Nichols was victorious in 2015 with ?Avoid gift face?, followed by John Lewis back at the top with ?Buster the Boxer? in 2016. The champion of 2017 Christmas adverts, however, as revealed by facial recognition tech firm Realeyes, is Coca-Cola. Tracking the expressions of viewers, Realeyes found that Coca-Cola?s advert had an overwhelmingly positive response. It featured families from Channel 4 show Gogglebox and showed the reactions of the cast members watching its Holidays are Coming advert. According to Realeyes? findings, Coca-Cola outshone 55 other 2017 Christmas ads, while it achieved a score higher than 96 per cent of ads the company has tested. Completing the top three, Coca-Cola was followed by Vodafone?s six-part festive romance featuring The Hobbit actor Martin Freeman in second and McDonald?s in third. ?Whilst the hype around Christmas ads has now become a national pastime, it?s sometimes forgotten that their job is to help sell more products and people?s emotional response plays a big part in where they decide to shop,? says Mihkel J??tma, Realeyes? CEO. ?This year saw advertisers trying to be more authentic by using real-life situations, humour and romance to relate to people, which could be seen as a way to cheer them up via universal themes after what?s been another divisive and turbulent year.? John Lewis appears to be something of a fallen star this year, with the normally popular maker of commercials ranking in 17th spot of top 2017 Christmas adverts. ?Naturally, it?s difficult for John Lewis to keep hitting such high standards with the same formula so they could consider changing tack next year,? J??tma added.
The full ranking of the ten most engaging 2017 Christmas adverts can be viewed below.
(1) Gogglebox Meets Coca-Cola’s ?Holidays Are Coming? 2017 ? 96 per cent score(2) Vodafone: A Christmas Love Story ? 95 per cent score(3) McDonald’s: Carrot stick Christmas ? 93 per cent score(4) M&S: Paddington and the Christmas visitor ? 85 per cent score(5) Currys PC World: Merry Techmas ? 84 per cent scoreContinue on the next page to see the remaining five 2017 Christmas adverts in the top ten.Image source
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
