Video streaming company Blinkbox has been bought by UK supermarket chain Tesco from Eden Ventures and Nordic Venture Partners for an undisclosed sum.
Blinkbox has a database of more than 9,000 films and television shows.
Some video files on Blinkbox are free and generate money from advertising, while recent films and premium content is available on a pay-per-view basis.
Blinkbox was founded by Michael Comish and Adrian Letts in 2006.
Cornish previously worked in Channel 4’s new media team, while Letts cut his teeth in Vodafone’s content division. Tesco intends to keep the brand name.
“The acquisition of Blinkbox, together with a range of other services currently in development, means we can link physical purchase of a product to the building of digital collections in a new and seamless way,” Richard Brasher, Tesco’s UK chief executive told the Financial Times.
“Working with the Blinkbox team and our content partners, we will bring these compelling propositions to life for our customers.”
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