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Tesco moves into films

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The company’s foray into the movie industry has been facilitated by US media firm Amber Entertainment, which will produce the films. Tesco will have exclusive rights to sell the films initially, according to reports.

"This ground-breaking relationship with Amber Entertainment is a significant development for Tesco and the first of its kind for the industry," said Tesco entertainment director Rob Salter.

"Through this partnership we will be able to offer our customers an exclusive window to own a first-run film from a range of well-known authors."

The first work to be released, an adaptation of a Jackie Collins bestseller, is currently being filmed. According to the BBC, Tesco has waived the right to any creative influence and will focus on sales and marketing.

Other authors in talks over Tesco’s future releases include Philip Pullman, Judy Blume, Dick and Felix Francis, Karin Slaughter, Jacqueline Wilson and Anne Perry.

Asked why she got involved, Collins said it was "the concept of creating quality DVDs that I know my readers will enjoy. It’s an innovative idea to partner with Tesco, and gives the consumer something exclusive," she said. 

Related article:27 ways you can learn from Tesco

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Recession over, but worries continue
January / February 2010
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