Despite this, Tesco shares have risen, leading some to speculate that investors were feeling Tesco had seen through the worst of it, and should gradually pick up.
Tesco $TSCO now third biggest riser in FTSE, +2%…. — David Jones (@JonesTheMarkets) April 22, 2015 Despite record losses, #Tesco shares are up in early trading around 1%. Seems investors like new CEO and believe worst is over. — Alex Forrest (@_alexforrest) April 22, 2015 Lewis Sturdy, dealer at London Capital Group, though, said that traders would be hesitant about Tesco shares. “Investors have the double-edged sword of what looks like a clear line being drawn under this annus horribilis, while the dividend is cut and uncertainty about is resumption will keep many yield seekers warm.” Dave Lewis, the new CEO of Tesco, arrived in the summer of 2014 to help turnaround the company’s fortunes. He had previously been nicknamed “Drastic Dave”, based on a track record of rejuvenating struggling brands at Unilever through big cuts. Lewis admitted that it “has been a very difficult year for Tesco”, and that the results “reflect a deterioration in the market and, more significantly, an erosion of our competitiveness over recent years”. He also pointed to the company’s efforts to “draw a line under the past”, and focus on rebuilding, with “early encouraging signs from what we’ve done so far”. Read more on retailers:- Has Tesco lost its touch?
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#Tesco property valuation now worth £22.9bn, loss of £7.6bn in 1yr. Basically a 25% decline in value = clearly overstated before. — Joshua Raymond (@Josh_CityIndex) April 22, 2015 Meanwhile, Primark owner Associated British Foods said that it was “disappointed” following Tesco’s decision to stop selling ABF’s bread brand Kingsmill. This comes among cost-cutting measures, as the supermarket makes an effort to reduce the number of products it stocks. Rival brands Warburtons and Hovis will still be offered. George Weston, the chief executive of ABF, said he is in talks with the retailer about the decision, and added: “Of course we are disappointed. We want it to be available to consumers everywhere. Tesco is trying to declutter stores and take brands out. That seems very sensible but I think they have made a mistake.” The morning’s news saw Tesco trending on Twitter, with some mixed responses to the announcement. I think #Tesco have just made #Greece feel good about themselves for the first time in years. — Philip Harding (@pinkandtweed) April 22, 2015 So, for the record, Every Little – doesn’t help…#Tesco — Duke of Edinburgh (@PrincePhilipDoE) April 22, 2015 I guess #Tesco will now understand what it is like to run a home on a tight budget — Martin Barrow (@MartinBarrow) April 22, 2015 
However bad your day is, take comfort from the fact you’re doing better than #tesco — Colin Kelly (@colinkelly) April 22, 2015 #Tesco just lost more money (£6.4b) than over 40 of the world’s smaller nation states individually make in a year — Andrew Simms (@AndrewSimms_uk) April 22, 2015 That #Tesco loss in perspective: £202 per second. Impressive. — Alistair Coleman (@scaryduck) April 22, 2015 Breaking bad. The #Tesco losses are so bad that the BBC couldn’t bring itself to put the figures in. pic.twitter.com/E6oalFBQjY — ben turner (@BreakyWakey_Ben) April 22, 2015Even Alan Sugar couldn’t resist chipping in – someone who knows the pitfalls of Twitter all too well. For the next series of apprentice. I am going to set The Tesco task. I’v given you £500 .I want each team to go out and lose £92m this week — Lord Sugar (@Lord_Sugar) April 21, 2015Image: ShutterstockBy Rebecca Smith Share this story