As a result, CEO Dave Lewis has been busy trying to build its reputation in the corporate and consumer worlds alike by selling off divisions such as Homeplus in South Korea and making cuts to the executive team.
One of the more bizarre moves came in the form of axing the female voice found at self-service checkouts in favour of a male alternative, complete with new phrases to seem “friendlier, more helpful and less talkative” to prevent customers from becoming “frustrated”.
The arrival of December and the Christmas countdown has even seen the introduction of an added sound effect with sleigh bells ringing at the tills.
And with the festive period in mind, Tesco also embarked on another crusade to spread seasonal cheer with a spot of impressive customer service.
The firm noted that Thursday 10 December was the busiest night for office Christmas parties over the UK, resulting in millions of people consuming mass amounts of booze with peers. As such, it set out to brighten their Friday with “Hangover Help” stations.
The pop-up stands were opened in selected stores from 6.30am – Canary Wharf, Bishopsgate and Monument – and welcomed customers with “feel-good smoothies and life-saver juices”.
Rachel Jones, London convenience director, Tesco, spoke of the “festive spirit” and a desire to provide “a lift” to customers in a bid to help them survive the day with free drinks such as a Virgin Bloody Mary and The Kickstarter.
Offering recipe cards for various breakfast was another move “designed to bring a smile back to customers’ faces”, according to the supermarket.
Check out more PR stunts:
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- British Airways surprises passengers with Strictly Come Dancing-inspired showcase
- 5 proven PR stunt strategies to grab headlines at home and abroad
But in the event Tesco neglected your store or you’re anticipating a hangover remedy will be required in the very near future, the full recipes are as follows:
- The Comforter: Two thick slices of wholemeal or rye bread filled with crispy bacon, a fried egg, fresh spinach, beef tomato, and avocado slices.
- The Peanut Better: Wholemeal flour tortilla spread with peanut butter, a layer of mashed bananas, dark chocolate and marshmallows and sprinkled with cinnamon and a little brown sugar.
- The Lifesaver: Juice made up of chilled tomato juice, tobasco, Worcester sauce, celery salt, lemon juice and ice to serve.
- The Kickstarter: Smoothie blended with honeydew melon, pineapple chunks, celery stalks, roughly chopped ginger and spinach.
However, a quick glance of the #HangoverHelp hashtag suggests the campaign didn’t secure the coverage it should have, but that’s likely due to the very exclusive launch across selected stores.
When asked by one enthusiastic shopper where the locations are, Tesco replied: “London for now. But if popular you never know where next!”
@arlett1969 London for now. But if popular you never know where next!
— Tesco News (@TescoMedia) December 11, 2015
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