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The 10 most engaging 2015 Christmas adverts from British retailers

8. The Body Shop follows on from John Lewis and the pair tied on a 79.9 per cent better than all ads score. However, the four metrics were skewed slightly as John Lewis achieved one point higher for attraction than the Body Shop and its Jingle Bells effort.

9. McDonald’s Journey to Christmas scored 75.8 per cent

10. Taste of Christmas by M&S Food scored 73.3 per cent


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