BIS’s Impact of Media on Entrepreneurial Intentions and Actions report (which involved a survey of 1,250 respondents) shows that:
- Around half the sample of non-entrepreneurs thought more positively about entrepreneurs in general (58 per cent) and were made more aware of a career as an entrepreneur (51 per cent) through the media.
- Almost two-thirds (63 per cent) of all non-entrepreneurs had come across the use of the word ‘entrepreneur’ or ‘entrepreneurship’ in recent months.
- Of those saying yes, just over half (54 per cent) reported that television was where they came across the terms most often.
- Almost half (45 per cent) of non-entrepreneurs also said they had watched television programmes in the last 12 months which showed how to start or run a business.
Share this story