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The Apprentice: business review of candidates

After seeing three shows’ worth of The Apprentice, what are your views on The Apprentice candidates?

Here’s what a few business types and entrepreneurs have to say on some of The Apprentice candidates:

Jim Eastwood, sales and marketing manager

Celia Pronto, MD of consumer marketing at says Jim Eastwood’s experience should stand him in good stead:

“With his marketing background, Jim should possess a few key skills that will help him stand out especially diplomacy, project management, insight into market trends and the ability to appeal to many different stakeholders.

“My advice to him would be to grab any opportunity he has to demonstrate these insights and skills and show his differentiation from the other contestants. He needs to think of a unique selling point in each task.”?

Leon Doyle, fast food entrepreneur

David Buttress, the MD of, comments on what Leon Doyle’s strengths may be:

“Through his experience of building up an online food ordering site, where he’ll have had to recruit UK restaurants and persuade them of the benefits of getting online, Leon should be a keen negotiator and have extensive knowledge of the UK food industry.

“Married with his knowledge of marketing over the internet, he should be able to apply the same ?think global, act local” principle to The Apprentice tasks that Coca-Cola applies and that we stick to at Just-Eat.

“He slightly lost sight of that balance during the apps task, so I’d strongly suggest that in the upcoming weeks he keeps that in the forefront of his mind, to differentiate himself.”

Glenn Ward, senior design engineer

We asked Paula Walsh, design engineer at Arup what she thinks of Glenn Ward:

“Engineers are inherent problem solvers. They work tirelessly to come up with solutions to complex issues, usually as part of a team and often in a leading role.

“Glenn will also be used to being flexible to accommodate unexpected changes, which often happens as a design progresses.

“If he can retain this same thorough and methodical approach in the pressurised environment of The Apprentice, he should go far in the competition.”

Felicity Jackson, creative entrepreneur

We asked Martin Lyne, director of SME at T-Mobile, what strengths Felicity Jackson has to win:

“It’s great to see a creative entrepreneur in the running for this year’s Apprentice, especially one who has a positive outlook in business.

“Our own research found that 81 per cent of small business owners are natural optimists so Felicity is in the majority here. Over half (56 per cent) also claim that nothing stops them from making changes in their business. Felicity seems to have applied these attributes toevery task so far, winning them all confidently.

“We re rooting for her, particularly given that she says that T-Mobile’s brand is an inspiration. We wish Felicity all the best in the series.”

What are your opinions of The Apprentice candidates” Leave your comments below.


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