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The Apprentice, episode 7: review

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The story so far

Last week, The Apprentice teams had to turn garbage into gold. Team Venture leader Helen Louise Milligan clinched some early valuable commercial contracts, leaving Zoe Beresford’s Team Logic with the scraps. 

Lord Sugar said “You’re fired!” to Edna – and then there were nine.

The task

This week, The Apprentice teams gathered at the heart of Britain’s newspaper industry, Fleet Street, and were tasked with producing a “freemium” magazine. They had to come up with a concept, design the mag and then pre-sell the advertising space to three of the biggest media buyers in the country. The team with the highest advertising revenue would win. 

The Apprentice’s Jim Eastwood was chosen to head up Team Venture.

Natasha Scribbins was given “no choice” by Lord Sugar and made leader for Team Logic.

The teams quickly decided on their target markets. Team Logic opted for a lad’s mag. Team Venture chose to focus on the over-60s. They set to work on creating mock-ups.

Cringeworthy moments

  • Natasha highlighting that “porn sells” – and then offering to feature in the magazine with Melody Hossaini.
  • Team Logic’s ridiculous title suggestions for the over-60s mag, including Coffin Dodger, Pension Mention, Golden Oldie, Young Hearted, Old Looking and, their chosen title, Hip Replacement.
  • Team Logic running around London and asking various young lads how they “blow their load” (meaning “spend their cash”). Many of them declined to comment.
  • The outrageous flirting between Jim and Zoe, with Jim pointing out: “I’ve never worked with you Zoe. I’m sure you’re very good.” Awkward. 
  • Natasha commenting: “Our focus group was quite focused.” Erm, yes, it was.

The winners

The Apprentice teams had 35 pages (with a total potential value of £100,000) to sell. Their ideas received a varied response, with Team Logic’s Covered magazine receiving a better response. Jim failed to negotiate rate-card prices (with one buyer slating the title of the magazine). 

Down to the numbers: Jim’s Team Venture came out with £28,850 advertising spend. But Natasha’s Team Logic smashed them out of the water, with one media buyer offering to buy £60,000 of advertising space.

Fired

In the boardroom, project manager Jim turned on Susan remarking that she failed to “step up” (to be fair, she didn’t) and that she “lacked contribution and had a half-hearted nature” (also true).

But, in a rather abrupt firing, it was Glenn that got the chop. Lord Sugar stated that he had yet to see Glenn’s USP and that he “had never come across an engineer who could turn his hand to business” (that’s pretty short-sighted, Lord Sugar). 

Verdict

Jim did well to escape the axe this week. Although we loved him to begin with, he does seem to have an evil, manipulative side. 

The task was close to our own hearts and it was nice to see how the hopefuls approached the assignment. 

The numbers are starting to dwindle. The one to watch in the coming weeks is definitely executive assistant Natasha Louise Milligan – she has failed to lose a task as yet.

Oh, and if you missed You’re Fired on BBC 2 straight after The Apprentice, be sure to take a look. There’s some very funny footage of Tom Pellereau trying to do the cover shoot with semi-naked girls!

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