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The Apprentice, episode 7: Ten things you need to know about tonight’s show

  1. Lord Sugar sets The Apprentice teams the task of producing a “freemium” magazine. The teams must create their own free magazines and pitch the finished products.
  2. Parts of the episode were filmed at the Shortlist Media HQ in Holborn (home to Shortlist and Stylist magazines).
  3. The Apprentice teams must choose a popular subject they’ve got to sell ad-space and produce top-notch content.
  4. Team Logic opt for a low-brand lads’ mag (think naked women)
  5. Team Venture target the over-60s market (think zimmerframes)
  6. The Apprentice‘s Team Venture comes up with some quality suggestions for what to call the over-60s mag including Coffin Dodger, Pension Mention, The Old Boot, Golden Oldie, Young Hearted and, the best one of all, Old Looking, Young Hearted. Cringe! Cue raised eyebrows from 67-year old Nick!
  7. Stylist‘s art editor Clare Ferguson designs the pages for the over-60s mag under the strict instruction of the team.
  8. There will be a racy lads-mag photoshoot.
  9. One team will completely forget what it is selling. And both The Apprentice teams will fail to negotiate until it is almost too late!?
  10. There will be some hard-core bickering among the loosing team in an attempt to play the blame game and avoid the boot.

All in all, it looks like it’s going to be a cracking episode. Tune in tonight at 9pm on BBC1 and check out our review tomorrow.


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