In general, there’s sympathy for Simon’s honest self appraisal. And, of course, rage against the vile Claire. Especially among the fans of West Ham United.

Oonagh Robinson reckons that he must be the nicest bloke ever to appear on the programme.

There’s a long and detailed piece in the Manchester Evening News, quoting Simon’s cringe of recognition that he resembled David Brent.

The father-of-one said: "I completely unravelled. I f***** it up basically. I’m not completely delusional. I’m aware of my limitations…I wanted to throw my fist into the TV at the bit where I’m lying down on the sofa demonstrating how I want my customers to look. I was aware when I did it that I’d just provided them with an absolutely classic moment.Although Simon’s reputation is not that high at one particular radio station. There’s a great  item about his not turning up for an interview with Virgin Radio here.

Rather more profoundly, UK TV blog observed of Simon’s failings:

Moral of the story – if you want to be a businessman, don’t go into the army. The indoctrination and brainwashing will take away your sense of independence and self-will, and forever make you vulnerable to those who naturally give orders.

Paul Groves is destructively analytical of the whole thing. Noting that Simon is the only one to have ever said anything to long-suffering "Sir Alan will see you now" Frances, he is  angry with the rest of the crowd in the converted factory.

We still saw the wrong person fired again. Ex-squaddie Chopper trooped off, but both the odious Claire and weasely Alex got to return to the house and the shallow hugs of friendship from the rest of the useless mob.

Gavin Ingham agrees:

To date, no-one has caught my eye. No-one has shown any real leadership skills. No-one has stepped up and showed any real sales skills or presence.And they are right. This lot is a shambles. Except, of course, for the doe-eyed vision in pink that is Raef.

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