The Apprentice’s Raef Bjayou sells his soul for luggage

Everything is for sale these days. Whether it’s James Caan waxing lyrical about the awesomeness of BlackBerries, or Peter Jones gushing over BT, entrepreneurs and celebrity businesspeople are selling their souls left, right and centre.

The latest entrepreneur to exchange their business credibility for cash is The Apprentice contestant Raef Bjayou. He’s advertising power-assisted luggage for Live Luggage. He’s a natural too. In fact, he’d be better off on the Home Shopping Channel than the boardroom if his masterful demostration of the “three height handle” is anything to go by.

If you want to watch Bjayou stomping around with a hideous, yellow-spotted, motorised bag in tow, click here.

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