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The biggest trend online: not what you think?

Well wonder no more. New research has uncovered what captures imaginations online and gets mice clicking like no other.

Forget your blogs (micro or otherwise), forums or social networking sites; the big winner in this brave new world ain’t the written word (lol).

If you really want to make it big online, create a game that transforms web users into farmers. It sounds stupid, granted, but Farmville (a Facebook app allowing users to start and build virtual farms) commands nearly 70 million unique users per month.

To put that into perspective, Twitter – the current darling of the internet where all the cool kids hang out – draws in fewer than 20 million visitors.

According to research firm Nielsen, traffic to Twitter actually dropped 28 per cent between September and October this year.

It seems the world is returning to an agrarian economy…

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