The country’s posh young entrepreneurs making a name for themselves

Alex Finlay: 31, founder of Fin’s shoe company

Alex Finlay is the creator and owner of Fin’s, a company that sells shoes in surprisingly vibrant colours including pistachio and electric blue.

Finlay is the great-great-great granddaughter to Johnnie Walker, founder of the iconic whisky brand, and lifelong family friend to David Cameron’s mother-in-law Annabel Astor. She grew up in Chelsea, and attended St Paul’s girls school before landing a happy job in PR. After a spell working at American Vogue in New York, Finlay returned to London to pursue her ambition of being her own boss.

Finlay was fortunately able to tap into a wide network of backers to get Fin’s off the ground. A loan from her fund manager father was buttressed by investment from Ben and Kate Goldsmith, shoe supply giant Peter Black Holdings, and founder of Sam Brown shoes in Fulham Carolyn Hadden-Paton.

Fin’s shoes are now sold in London’s major department stores Selfridges and Harvey Nichols as well as online, “Everything has exceeded my wildest expectations,” Finlay said.

Read on to find out about the entrepreneur not afraid of taking risks.

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