The countrys posh young entrepreneurs making a name for themselves

Marcus Waley-Cohen: 38, founder of Firefly drinks

Before studying politics and Edinburgh university, Waley-Cohen boarded at the Dragon school in Oxford and then at Eton. Hailing from you’re a-typical upper class family, Marcuss horse-breeding father made millions in the medical sector, building a company that changed the nature of MRI scanning to make the technology mobile. Waley-Cohens mother is vice chairman of the Serpentine Gallery in London and sits on the Arts council.

A keen traveler and an extreme sports nut, Waley-Cohen is not afraid of taking risks. After university he joined a management consultancy but was unstimulated by corporate culture. The plan was to do that for two years, then go to business school before setting up my own company, but it went off course,” he said.

Together with school friend Harry Briggs, Waley-Cohen discovered huge potential in the energy drinks market. With its standout brightly-coloured bottles, Firefly is now sold in Waitrose, Harvey Nichols and Coffee Republic, as well as in shops in 40 countries across the globe.

Read to find out more about the Chelsea star that wants to create a sweets empire.

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