Telling the truth about SME life today

The customer is queen

Women think and act differently from men (in case you hadn’t noticed) and this affects their reactions to advertising.

First off: a woman’s rational thought will only lead her to a conclusion. It’s her emotions that drive her to action. As the purpose of your marketing is to initiate actions – to sell more of your stuff – you need to get more emotional in your sales pitch.

I believe that businesses should tailor their propositions to women. To find out why, click here.


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