Women think and act differently from men (in case you hadn’t noticed) and this affects their reactions to advertising.
First off: a woman’s rational thought will only lead her to a conclusion. It’s her emotions that drive her to action. As the purpose of your marketing is to initiate actions – to sell more of your stuff – you need to get more emotional in your sales pitch.
I believe that businesses should tailor their propositions to women. To find out why, click here.