Of course, the industry we’re referring to is food, glorious food.Whether it’s servings of hot sausage and mustard or cold jelly and custard that tickle your tastebuds, the number of British food and drink manufacturers rose to 8,225 in 2014 ? a six per cent increase throughout the year. As such, the sector is the largest of all manufacturing industries and accounts for 18.3 per cent of turnover with ?95.4bn, according to Santander Corporate & Commercial’s study of ONS data. Despite that, a third of Brits think the food and drink industry is struggling, which has led another 18 per cent to think UK cuisine is unpopular around the world ? perhaps with the belief that fish and chips, pies and roast dinners will fall on closed international mouths. However, ?12.8bn worth of food and soft drinks created in Britain are exported globally each year and 75 per cent of that goes to the EU. Indeed, Richard Branson’s Virgin Foodpreneur Festival in October provided small British cuisine companies the opportunity to scale through a US distribution deal with target. Branson’s right-hand man and judging panel member, Paul Lindley, founder of Ella’s Kitchen, said: ?The US market can be a holy grail to young British brands looking to expand internationally. I am excited to be working with Virgin StartUp on our joint mission to find pioneering entrepreneurs and help them gain the momentum needed to crack new markets. ?Drawing on my own experience and the excellent opportunities on offer through the collaboration with Target Corporation, I am confident that soon US consumers will soon be discovering some fantastic new British food brands.?
Read more on the food and drink industry:
- 30 Digital Champions: The ethical cupcake company filling a UK gap with global bellies
- How Gousto will challenge Tesco and make fresh food delivery fashionable with ?9m pot
- Britain’s boozers fuel UK economy as alcohol tax revenues top ?10bn
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