OnlyBenardouthad experience of running his own business. Among the companies he was responsible for was a web-tech firm that he sold to News International in 2001. I actually spent 15 years teaching maths in secondary schools which was incredibly rewarding,” revealed Clifford. Youd be surprised at how well the challenge of getting 30 teenagers to enjoy maths translates into the business world. From a young age I always knew I wanted to run businesses and the experience of doing so has proved to be invaluable over the years, Benardout went on to say. James joined me full-time three years ago and brought a fresh perspective in the role of MD. They managed to avoid seeking investment from external sources. We both personally invested in the business to get it started. All the capital investment since that initial investment has been generated by the company itself,” saidBenardout. The companys success is due in part to the use of modern business strategies and technology. In an industry that has been slow to modernise, weve invested a great deal of time and effort developing our website and online presence. By doing this weve become the most accessible route for prospective HGV drivers and a leading name in HGV driver training,” explained Clifford. This technology has naturally involved digital marketing. From a personal point of view, the best moment was when, after investing a huge amount of time and effort into search engine optimisation, our website began ranking above the official government training websites on Google,” boastedBenardout. This cemented our place as the leading HGV training organisation and helps us maintain our place as the market leader. However, for a fairly nervy 48 hours the new site delivered no enquiries or clicks. The team held their nerve and things soon improved. The company is already the number one provider of HGV training in the UK, and its aim now is to become the number one corporate HGV trainer. We already work as the training arm of some of the largest logistics companies in the UK, but we are looking to broaden our portfolio even further,” saidBenardout. With the impending skills gap, we want to be there for the companies who need drivers. Thats why weve launched the industrys first Driver Finder service that allows you to find drivers with the click of a button. The sector might be conservative but it’s still quite competitive and the existing providers were naturally suspicious of this new entrant. We were settling into our new offices when we spotted one of our competitors, crouched behind a bin, spying on us,” remembered Clifford, laughing. We left him for a while and then felt bad and took him a cup of tea to warm him up.
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