
Well, take any one task and look at all the applications you use to get it done. Look at all the people you need to involve to do it. Look at all the time you waste switching between apps, foraging for information, searching for expertise. Think about when the process you’re following was created (hint: probably in a bygone time when business moved slower). Frustrating, irritating, and demoralising, isn’t it?
Now add in all those activities that pop up, causing you to constantly re-prioritise what you’re working on, based on urgency and who’s asking you to do it. The cognitive load associated with switching between tasks is by itself enough to kill productivity momentarily, but on top of that you’ve got a whole different set of applications to deal with, a different set of people to find, and a different process to follow. (I’m not even going to talk about all the meetings on your calendar just waiting to kill your momentum.) What about innovating? What about brain-swarming problems you run into? What about discovering something new going on in another part of your organisation that might make you more productive and your work outcome that much better? What about being creative, and lending your talent and experience to others so that you stay energised and don’t feel like an automaton, a cog in a giant wheel, a non-human? If this ever happens today for you, it’s likely to involve ANOTHER set of tools that you don’t have time to check out, because – wait for it – you’re too busy.Why is it like this?
Traditional technology vendors push organisations to standardise their stack. This has been the accepted conventional wisdom, because it’s easier to deal with fewer vendors, and the assumption is that all of their technologies integrate well together, which supposedly cuts down on the learning curve, lowers TCO, and provides more robust cross-application development capabilities. Unfortunately, user experience isn’t necessarily the driving force behind these purchases. Procurement-approved vendors typically bolt on “good enough” capabilities to keep up with the changing needs of the business, quickly trying to commoditise what could be innovative capabilities – strapped on to whatever the application was originally built for. Simply put, the new features must fit into the old paradigm. This retrofitting goes on year after year until, finally, the stack is an unrecognisable mess.The future of collaboration
In the future, collaboration technologies will “disappear,” transparently allowing people to focus on work, not on the tools. People will have greater visibility into the “why” behind what they and their colleagues are doing, and how everyone contributes to the organisation’s goals. Project owners will assemble the best available people to get things done, and innovation will bloom as fast as organisational culture allows. Managers will have great insight about what their teams are doing, what they know, and where they could use some coaching. They’ll also be able to find individuals across the organisation with career development potential. All of this will take place using best-of-breed, cloud-based technologies designed around the end user, that can easily be integrated with today and tomorrow’s technology stacks. Analytics will push applications, information and people to individuals based on their roles and activities, enabling them to aggregate those applications, information and people on any device in a way that’s meaningful to them, without involving IT. IT organisations will experience an increase in customer (end user) satisfaction, and be seen as leaders in innovating their business. They’ll also experience a reduction in infrastructure and operational costs by moving from on-premise to the secure, managed cloud. They’ll reduce the need for end user training and support with more intuitive UXs and more frequent micro-upgrades, develop custom applications on top of their new stackless cloud infrastructure more quickly with fewer resources, minimise upgrade planning activities (e.g., integration, customisation, and security testing), and reduce customisations.Challenges
Final thoughts
There is no question that there have been tremendous advances in collaboration platforms and technology, and more companies around the world are beginning to understand the value that can be realised. But we still have a long way to go (as I so delicately suggested above) — both in understanding the true impacts across companies and in breaking down the barriers to get innovative social collaboration tools installed. Here’s to seeing how far we go in 2014! Gia Lyons is Director of Product Marketing at Jive Software. Image sourceShare this story