
From our Content Creator & Community Manager, Mary ? communicating has changed

The future of e-commerce; on social platforms such as Facebook, they are using strong and interesting creatives to inspire and engage their target audience. Including moving aspects to your advertising campaigns is a great thing to use for optimal engagement.As you?re refreshing your imagery, make sure you are testing out new copy and making sure you are delivering socially responsible messages during this time of uncertainty is critical. Your audience will be wanting to turn to you to answer questions around existing orders and to deliver content that shows consideration. A checklist of our top techniques in order to adapt your communication and advertising strategy during the lockdown and embracing the ?new online?:
- Try to create content that is engaging directly with customers originally and authentically.
- To support them during this time, give them useful tips and content to help them pass the time
- Share positive news and updates with your audience
- Stream live through Facebook – this is a great way to interact with people?s comments and tell your brand story
- Your audience craves a sense of the familiar, you can create that just by being consistent in your content
- People are using groups to buy and sell on Facebook (Facebook Marketplace)
- People are discovering products on Instagram (Instagram shopping)
- People are interested in buying products in live video – Live selling is testing in Asia
- Social networks are the second most popular channel for shopping
- Whatsapp advertising in the catalogue
- Showcase your brand by customising your shop on Facebook (coming soon to the Facebook fold)
- Product tagging on Facebook
From our Digital Marketer & Advertiser, James ? what the “new normal” looks like

Reports show that internet use is up about 20% since pre-lockdown in Europe and the USA, and while this can be seen across online entertainment media such as Youtube and Netflix, a large portion of this has been in e-commerce and online shopping.Global superpower Amazon has unsurprisingly seen an incredible rise in traffic and sales during the period of lockdown, clocking a staggering $11,000 per second in revenue. While Amazon is obviously an extreme case here, the same rings true for all online shopping outlets.
More people have turned to delivery services and online shopping to get all their items, whether that?s groceries and necessary purchases, or luxuries and discovering new hobbies. We?ve noticed a huge rise with our own e-commerce clients in terms of engagement, website traffic and conversions, even on a local basis.It?s also important to note that due to the uncertainty of things currently, many advertisers have been reluctant to spend their budgets during this time. This has paved the way for those have held firm with advertising to access relatively untapped audiences that are more engaged than ever, and with even less competition. Companies that have kept their advertising have made considerable ground on their competitors which will leave them in good stead for the post lockdown world.
From our founder, Eleanor Wright ? our predictions for the post-lockdown world:

Green initiatives being more of a focal point for businesses
It?s been clear to see the positive impact on the environment that this break from normality has had – and we think that a lot more people will now be receptive to the recovery ability of the earth, and may buy in to the idea of green products and services as a positive to come out of this whole experience, and to keep a good thing going.Events, services, and social environments will get a boost
After going so long without seeing friends and family, we predict that services and venues that provide a social setting or experience will be in high demand. This may mean a high competition on media space and expensive advertising costs – but if you can get access to an audience, we think you?ll see a lot of engagement and some good returns. We?re supporting businesses large and small with their online strategy through our one hour discovery session. Join Soello virtually at no cost. To book an online session, fill out the following form.Share this story
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