Tweets at their bestBarak Obama’s “four more years” Tweet. In 2012 it was the most re-tweeted picture ever and it demonstrated the power of the channel to help change politics.
The most retweets has since been beaten by the famous Oscar selfie and sadly, One Direction. There’s a plane in the Hudson. I’m on the ferry going to pick up the people. Crazy.” We also had the iconic Phoenix Mars tweet:
Four more years. pic.twitter.com/bAJE6Vom— Barack Obama (@BarackObama) November 7, 2012
Making businesses more accountable. It has, on occasion, made businesses open to questions from consumers. Take this understatement from BP: “We regretfully admit that something has happened off of the Gulf Coast. More to come.” There was also the famous Q&A with the British Gas chair where people asked questions such as: “Hi Bert, which items of furniture do you, in your humble opinion, think people should burn first this winter? #askBG” and in a further example of the wit of Twitter: “Will you pass on the cost savings from firing your social media team to customers? #askBG” However, the success of Twitter is also its challenge. Many people use social media to seek approval and the ease of sending messages means that people fail to understand the implications of what they say. What might be an ill-advised, smart-arsed comment to a friend becomes a #twitterstorm when there is an audience of nearly 300m people. Read on to find out which poor tweets found themselves the brunt of numerous users.
Are you ready to celebrate? Well, get ready: We have ICE!!!!! Yes, ICE, *WATER ICE* on Mars! w00t!!! Best day ever!!— MarsPhoenix (@MarsPhoenix) 20 June 2008
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