The impact an Easter weekend has on the British seaside
2 min read
02 April 2015
British workers across the country are ready to enjoy an Easter weekend, and data from Worldpay shows the four-day break is set to have a cracking impact on seaside-based businesses.
Image via Shutterstock.
The payment processing firm found that the local economy receives some extra love during the Easter period, specifically around British seaside resorts including Blackpool and Bournemouth as people look to make the most of the time off with a getaway.
Card transactions in Blackpool’s amusement parks spiked by 451 per cent during the Easter weekend in 2014, while payments in the town’s hotels grew by 51 per cent, according Worldpay’s findings.
Heading down south towards Bournemouth and the Dorset town experienced a 75 per cent surge in payments, as families visited landmarks including the Oceanarium and neighbouring Poole Harbour, while hotel takings climbed by a third.
“Seaside towns have done well from the staycationing trend which emerged during the downturn, and according to some estimates, holidaying in the UK is now worth £15bn to the UK economy. Our rekindled love-affair with the Great British seaside has given resorts an opportunity to regenerate, and attract a new type of clientele, from young families through to party-goers,” said Dave Hobday, managing director of Worldpay UK.
Image via Shutterstock.
Activities were high on the agenda and instrumental in generating Easter revenue spikes, according to the study, which saw Skegness and Cromer experience payment increases of 144 per cent and 116 per cent respectively, followed by 94 per cent and 55 per cent on Blackpool and Whitby.
Food and drinks were also popular options for visitors too – Plymouth pubs saw takings grow by 30 per cent in 2014, while Brighton and Bournemouth experienced sales increases of 25 per cent in local boozers.
Meanwhile, restaurant owners in Margate and Whitby reported sales rise by 46 per cent and 38 per cent over last year’s Easter period.
Hobday added: “Big spending tourists are a sure bet this Easter, so it’s important that local businesses do everything they can to stay ahead of the competition. Taking card payments, rather than relying on tourists to constantly count out their cash, will help businesses cope over the busy periods.
“Staffing and service levels also need to be at their best to make a good impression and hopefully ensure repeat visitors over the summer months.”